The girls found it amusing to hunt for this curious object; together they ransacked flea markets, interrogated old street photographers, followed them to their lairs. In those cemeteries of objects no longer serviceable lay wooden columns, screens, backdrops with faded landscapes; everything that suggested an old photographer’s studio, Antonino bought. In the end he managed to get hold of a box camera, with a bulb to squeeze. It seemed in perfect working order. Antonino also bought an assortment of plates. With the girls helping him, he set up the studio in a room of his apartment, all fitted out with old-fashioned equipment, except for two modern spotlights.
Now he was content. “This is where to start,” he explained to the girls. “In the way our grandparents assumed a pose, in the convention that decided how groups were to be arranged, there was a social meaning, a custom, a taste, a culture. An official photograph,
or one of a marriage or a family or a school group, conveyed how serious and important each role or institution was, but also how far they were all false or forced, authoritarian, hierarchical. This is the point: to make explicit the relationship with the world that each of us bears within himself, and which today we tend to hide, to make unconscious, believing that
in this way it disappears, whereas…”
“Who do you want to have pose for you?”
“You two come tomorrow, and I’ll begin by taking some pictures of you in the way I mean.”
“The Adventure of a Photographer” — Italo Calvino, <em>Difficult Loves</em>, 1970
Sandberg Instituut Amsterdam Design Department, 4 weeks in De Appel Arts Centre
Daily Public Program 16 oct–21 nov, 2–5 pm. See: http://sandberg.nl/voteback/
· MASTER CLASS BY FOUNDLAND
Tuesday, 16 October, 2–5 pm.Special class by Lauren Alexander and Ghalia Elsrakbi (two alumni students from the Sandberg, who collaborate under the name Foundland) will talk about their latest research project related to cartoon protest imagery in the context of the Syrian Revolution.
· MASTER CLASS BY ROB SCHRÖDER
Wednesday, 17 October, 2–5 pm.The graphic designer and filmmaker Rob Schröder will focus on the personal positions of designers and how they relate to political developments. During his second class students will present their work, leading to new discussions.
· MASTER CLASS BY DANIEL VAN DER VELDEN “The Future of Soft Power depends
on a Handful of Pixels”
Thursday, 18, October, 2–5 pm.
Daniel van der Velden, graphic designer, writer, and co-founder of Metahaven, will focus together with students and audience on the relation between graphic design, political activism, and the internet.
· MASTER CLASS BY MASTER STUDENTS
MARTINA PETRELLI & DONNA VERHEIJDEN
Special guest: Malkit Shoshan
Friday, 19 October, 2–5 pm
For every week, two master’s students have formulated a sub-theme. Based on this theme, the students will give their own lesson every Friday. The student curators Martina Petrelli and Donna Verheijden will take you on a journey through the labyrinth of seduction and examine the use of “Soft Power” in the Arabic Landscape through a presentation of Malkit Shoshan’s work and specific examples.
(Malkit Shoshan – Israeli architect, Shoshan is the founder and director of the Amsterdam based architectural think tank FAST, the Foundation for Achieving Seamless Territory).
De Appel Arena will be “customized” for this event by Martina Petrelli, Donna Verheijden, Giada Fiorindi, Anja Kaiser and Tessel Brühl.
· COME WITH US… OPEN DEBATE ON THE NOTION OF ‘SOFT POWER’
Saturday 20, October, 2–5 pm with:
– Parliament of Refugees M2M Foundation, Migrant to Migrant (Jo van der Spek and
– Calciocracy: Soft power, Football and Politics in Italy and Qatar. (Fabrizio de Rosa)
– Sharing Knowledge (Marieke de Vogel and Bob Verheijden)
· FILM PROGRAM
Sunday, 21 October 2–5 p.m
A special film program is selected by the student-curators the basis of their sub-theme.
– In the Loop (2009)
A foul-mouthed comedy that draws on non-specific events to create a world that is terrifyingly familiar: The US President and UK Prime Minister fancy a war, but not everyone agrees that war is a good thing.
– South Park (selected episodes). “Morality of the Story” by Stan, Kyle, Eric and Kenny.